“Customers are looking for agnostic analysis so they can make a decision of what makes sense so whatever tools we can deploy help us have that conversation with the customer," said Kathi Grumke, a solution specialist at CDW. "They may have invested in VMware already. Maybe it's coming up for renewal. Should they go for that or look at Hyper-V? The toolset gives us the opportunity to have that trusted adviser conversation."

“Very generally, if the customer has a really good view of what they want to see at the end of a project and can clearly articulate that, Microsoft has the best opportunity because its management wraps around its virtualization where VMware has separate [management] stacks," said Paul Russell, head of strategic development for Servo, a London-based IT consultancy.”